Articles Tagged “SEO”
12 articles tagged “SEO”, newest first.
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Migrating from WordPress to Movable Type — A Practical Guide Worth Documenting Precisely Because It Runs 'the Other Way'
A practical, hands-on walkthrough of migrating from WordPress to Movable Type (MovableType.net): when the migration makes sense, importing posts, pages, and ...
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Running Google Ads on a Small Budget for BtoB — How to Design and Run a Weekly Routine That Delivers Results on a Few Tens of Thousands of Yen a Month
A practical guide to Google Ads for BtoB companies wanting to start with a budget of just a few tens of thousands of yen a month. Covers how average daily bu...
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Make Your Site Show Up for Local-Name Searches — A Practical Local SEO Guide for SMEs (Area Pages and Google Business Profile)
For SMEs whose site doesn't show up when someone searches 'area name + industry.' This article lays out the order in which to fix local SEO: setting up Googl...
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Getting More Inquiries on a B2B Website — A Complete Roadmap of What to Fix First, from Acquisition to the Form
When inquiries on a B2B website stall, most companies start by working on acquisition (SEO and ads). But what actually moves the needle is fixing things in t...
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Site Renewal Case Study: Miyazaki Trucking Company Douzu Carry Service — What We Carried Over from the Old Site, and How
A real-world walkthrough of a site renewal for Douzu Carry Service, a trucking company in Miyazaki — how we did a full URL inventory, designed 301 redirects,...
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Website Development Costs for SMEs — A Quick-Reference Price Guide and How to Read a Quote
What SMEs should know before requesting a website development quote: price guides broken down by purpose and scale, how to read the line items in a quote, an...
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Why Your Company Should Have a Website - Going Beyond a Brochure and Driving Profit
We lay out why a company should have a website and how it leads to profit within the flow from search to comparison, inquiry, and winning the deal. An articl...
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How to Connect Articles and Service Pages - Internal Link Design Basics
We lay out internal link design that connects articles naturally to service pages, covering search intent, anchor text, related articles, and CTA placement.
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How to Build Service Pages - An Organizing Procedure for Technical B2B
For technical B2B sites, we lay out how to organize the role, headings, copy, CTAs, and inquiry flow of a service page.
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The Three Places to Fix First on a Site That Gets No Inquiries
For a site where inquiries have stalled, we organize the issues to fix first on the top page, service pages, and contact page, by the points in the flow wher...
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Why a Technical Company's Website Fails to Communicate What the Company Does
We examine why technical and B2B websites fail to convey what the company actually does, looking at the division of roles between the top page, service pages...
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SEO and Google Ads for a Technical B2B Site - How to Run Both
How to divide the roles of SEO and Google Ads and turn a technical B2B site into inquiries. We cover page design, measurement, and operations basics, grounde...