Articles Tagged “B2B”
6 articles tagged “B2B”, newest first.
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Why Contact Form Emails Don't Arrive, and How to Fix It
The causes of undelivered contact-form notification emails, organized across SPF/DKIM/DMARC, the From header, external SMTP, shared hosting, PHP mail(), and ...
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Why PPAP Is Bad for Email Security, and What to Do Instead
We examine why PPAP — emailing a password-protected ZIP and then sending the password in a separate email — is dangerous, and lay out the realistic alternati...
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Designing Bulk Email for Small Businesses Without Locking Into a Specific Service
We lay out how a small business can avoid Bcc blast sending and design announcement email at the scale of dozens to hundreds of recipients, covering per-reci...
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Why Your Company Should Have a Website - Going Beyond a Brochure and Driving Profit
We lay out why a company should have a website and how it leads to profit within the flow from search to comparison, inquiry, and winning the deal. An articl...
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How to Build Service Pages - An Organizing Procedure for Technical B2B
For technical B2B sites, we lay out how to organize the role, headings, copy, CTAs, and inquiry flow of a service page.
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Why a Technical Company's Website Fails to Communicate What the Company Does
We examine why technical and B2B websites fail to convey what the company actually does, looking at the division of roles between the top page, service pages...