Case Study

How We Structured the Yokoen Website Around Business Overview and Inquiry Paths

A case study for organizing audience paths, works, plant categories, and inquiry flow on the Yokoen website for a subtropical plant grower and seller in Miyazaki.

Background

Yokoen is a grower and seller of subtropical plants based in Miyazaki, shipping across Japan. The site needed to support both professional landscaping inquiries and individual planting inquiries while also showing delivery examples and the plant lineup. The structure had to make it clear, even to first-time visitors, what the business offers and where they should go next.

What We Organized

  1. The first view states the core business clearly with “subtropical plant producer from Miyazaki” and “Since 1955”
  2. Main paths are split into “For Professionals” and “For Individuals”
  3. “Our Works” and “Plants We Grow” are separated so visitors can move by their stage of consideration
  4. Phone, contact form, and online shop are placed with distinct roles
  5. Japanese and English versions are both available for different visitor contexts

Presentation Points

  • Key scale markers such as 71 years, 25 hectares, and 30+ species with about 30,000 plants are surfaced early
  • Delivery examples cover private gardens, commercial spaces, and large container plantings
  • Plant categories such as palms, yucca, agave, and tropical plants help visitors understand the range quickly

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